Valuation & Marketing Plan

 

Click on the picture to view the gallery for an appartement we nearly marketed ( not finished).

A typical 360 virtual tour

12 Marine Court

Thank you very much for considering us to market your home, my purpose here is to show you:

 

  • How I get to a valuation for your home
  • My marketing plan to achieve that price
  • My fee structure

 

Valuation

Your home

Type of home

Tenure

Sale history

Bedrooms

Internal area

Plot/land area

EPC rating

Council tax band

Purpose Built Flat

Leasehold 978 years

23/06/2017 £240,000

2

700 Sq.Ft. (65 Sq.M.)

N/a

tbe

C (£1,608 p/yr)

Using the office of National statistics, I can usually project a first "base" valuation of what your property should be worth based on the price you paid for it, the date your purchased it and the improvements you have made.

This flat was purchased in 2017 and we could safely project a 20/25% price increase which would show a base price of £300,000 which does take into account the improvement you may have made.

Comparative method

I usually look at comparable properties sold recently in the area rather than the ones currently on the market as they tend to be overpriced. However there is nothing to compare your house with in Clacton/Holland-on-sea so I must use other angles...

14 Marine court

I do know that they had a buyer at £325,000 last year

Fourth Avenue, Frinton on Sea

Only 2 bed but with a Seaview. Not sure at what price it actually sold but someone did pay a silly price it seems from £425,000...

Currently on the market

What are the properties that you would be competing against?

 

 

 

Hadleigh Road

Not selling at £340,000. Nice and spacious but not with a sea view of course.

Esplanade, Frinton-on-sea

With a sea view but not of the same standing of course. On the market for £299,995

Valuation range

Without going on the open market, it will be impossible to get competing offers but £325,000 must be achievable

Minimum price: £315,000

Valuation: £325,000

Max valuation: £335,000

 

As you will see below, the key parts are the price strategies and the marketing to sell the lifestyle and to get the best outcome from all the many great points offered by your property.

 

Marketing philosophy

Marketing Plan = the right price + the right price strategy+ the best presentation + best promotion = better outcome

The marketing must be the absolute best and use every possible tools to attract the maximum amount of interested parties.

 

 

Maximum exposure

In the 21st century, estate agents are also "advertisers" or "marketeers" using the number one portal which is Rightmove. The more people see an "advert" on Rightmove, the more potential buyers are "reached", the more viewing appointments are booked in the same short amount of time, the more competing offers are received within that same time frame and the higher the probability is to sell over the original asking price.

If you click on the picture below you will see the average "reach" for our home sellers over the last 6 months and the last 12 months.

This is for the CO13 andCO14 postcodes where we mostly operate:

It is not actually about us, Home Domus 360 being at the top of the "leaderboard" but for our home sellers to receive the top exposure. That means nearly 3 times the exposure from the average agent and twice as much as most agents. More importantly this just makes a difference in your capacity to get the best possible price.

You are not in the same area but I do know that our marketing will deliver a greater exposure than the local agents.

 

 

Price strategy

The valuation is one thing but the price strategy is how to reach the best possible outcome.

Within the strategy you will find variations in order to keep the listing more dynamic as the passing of time is correlated to a decrease in exposure and a lower probability of achieving competing offers over the last asking price.

You can see the profile of a typical listing by clicking on the picture below:

Price strategy one

Because you plan to be off-market, the only price tag should be £325,000. Maybe you can stay firm on the price if we have an interest or maybe you may get an acceptable offer just below.

Price strategy two

Because we are off-market, I could use a price tag just above £325,000 in order to anticipate a lower offer. it is up to you and won't make any difference on the marketing since it is not public.

If and when we may advertise on rightmove, we can discuss the usual price strategies that I can employ.

Presentation and promotion

As you would have noticed from my website and/or all the listings on Rightmove, I pride myself for delivering a "high-end" marketing to all the properties I sell but I would go all out with yours:

  • Twilight photography
  • Lifestyle photography
  • Unique 360 photography and virtual tour
  • Pro photos
  • Proper floor plan
  • lifestyle description

There is nothing to pay upfront! No sale no fee!

I spend a long time capturing the right pictures and process them, I strongly believe that the best possible presentation will only help to sell better. It is what I call " the slow-in, fast out" strategy or preparation to succeed.

The buyer must fall in love with it so selling the lifestyle goes well beyond selling bricks and mortar.

I would suggest to keep capturing the marketing as if we were going on the open market so I may show a finished marketing to all potential buyers.  We can then use or change it in the spring if and when we go on the open market.

All my listings get a "premium listing" for ever and a "featured listing" for at least the first 3 weeks and anytime we price reduce. People cannot buy what they can't see and my philosophy is to provide the highest possible exposure for all my listings, something that I achieve anywhere I list properties and can be measured in Rightmove as you saw above.

"The longer it takes to sell, the harder it gets to sell" and the best exposure and the optimum probability to sell higher is achieved in the first 3 weeks of marketing ( what I call "plan A").

My philosophy is to give you the best possible marketing that is normally seen with more expensive properties! Your home deserves the best!

This one is Clacton, we listed at £350,000 and accepted an offer at £358,000 within 2 weeks of marketing...

This one  in Great Bromley

We launched it for "in excess of £950,000 and accepted an offer for £1,000,000 5 days later!

Over 4000 Rightmove views, 17 viewings, 7 offers with 3 at £1,000,000 which is 5.26% higher.

The key is also to conduct all the viewings which allows me to help conduct the negotiations towards the price going up as soon as I see the opportunity.

Plan B is to have a dynamic price rotation to keep the interest coming.

Or this one in Beaumont:

We launched at £2,000,000, 19 viewings and 4 offers later we accepted £2,040,000 4 weeks later. We received 13,000 views on Rightmove

Again the key was to find what to portray best about the property. It was not just the property itself but the magnificent grounds. All viewings were conducted in a relaxed manner without putting pressure on the potential buyers. The offers came naturally and gently together so the right pressure could be applied to push the price up and choose the best possible buyer.

So regardless of the property price, we aim to give the very same high quality service to deliver the best possible price.

 

Timing and timetable

My suggestion would be for me to capture the marketing of your property as soon as the weather allows it because it would help showing your property in the best of light.

Whenever you are ready we would plan the best day(s) for the photography concluding with a twilight session maybe...

Solely conducting the viewings helps me understanding the real intentions of the buyers and gives me the tool to maximise negotiation.

 

Fee structure

I would prepare the marketing but you would have no obligation if you decide not to go on the market.

First of all I only wish to act as your sole agent for two simple reasons:

  • I believe that multi listings only make you look more "desperate" and less "exclusive".
  • I don't want to spend money on your listing and witness a buyer calling the other agent because they feel more capable of achieving a discount with the lesser agent

Marketing a property is also acting in your best interest by helping you negotiate the best possible price when a buyer makes an offer.

Like the price strategy, I will give you different fee structures for you to choose from.

My philosophy is to offer a fee structure based on true achievement and performance level. This unique philosophy is transparently explained on my website.

I believe that our approach delivers selling prices that are consistently around 3 to 4% higher than what other agents would achieve with the same property. What matters is how much net in your pocket we will achieve for you. You could go with an agent quoting a fee of 0.5% but they might get you 3% less on the final price.

Because of "off market" marketing, I can't apply my usual strategies to maximise a higher price. I will get less people interested in the flat and very low probability of achieving a higher price than the one used.

Therefore I would change slightly my fee structure only for the time we are off market. We can then discuss a different fee structure if and when we go public,

Fee structure

Marketing fee of 1% inc VAT

I am also flexible on the contract length but would appreciate at least 6 weeks to deliver the expected outcome for your property.

There is no cancellation fee!

My agency terms are available at the bottom of each page on my website, including this page and also from this link

 

As you may see, when we give a price expectation, we "put our money where our valuation is" because we believe that this shows that we are 100% in your corner because if we don't deliver on our top promises, the fee would be a lot less.

You are our priority and you will receive our undivided attention in order to help you sell your home and move onto your next home. It is not another cheesy marketing approach to entice your business but we genuinely care to deliver on your expectations. You would see above that our home sellers do achieve a quantifiable higher price outcome, you may also transparently visit our very transparent performance page but you may check out below that our customers are very happy with our services. ESTAS is arguably the most reliable source for verified reviews, only real customers are allowed to send their valued opinions.

 

Performance

May I once again emphasise that we must be the only estate agent transparently displaying our performance level, our fee structure, our agency terms and verified reviews on our website.

It is really not the case of showing off and declaring that we are the best but it just happens that we do know that our clients do receive the best possible effort for them to achieve the best possible outcome and that is fully measurable.

I cannot publish some of the data that I collect from Rightmove but you should see from the following table a few key factors that will be relevant to you when choosing the right estate agent

GetAgent Top Performing Estate Agent in CO13 - Home Domus 360 - Frinton On Sea
GetAgent Top Performing Estate Agent in CO14 - Home Domus 360 - Frinton On Sea
GetAgent Top Performing Estate Agent in CO15 - Home Domus 360 - Frinton On Sea
GetAgent Top Performing Estate Agent in CO16 - Home Domus 360 - Frinton On Sea