Valuation & Marketing Plan


Click on the picture to view the gallery of a flat we recently sold for £380,000 nearby

It is best to view this report via a computer or a tablet rather than a mobile phone.

A typical 360 virtual tour

Flat 7 Garden court

Thank you very much for considering us to market your home, my purpose here is to show you:


  • How I get to a valuation for your home
  • My marketing plan to achieve that price
  • My fee structure



Your home

Type of home


Sale history


Internal area

Plot/land area

EPC rating

Council tax band

Purpose Built Flat


Last sold in December 2004 for £185,000


796 sq.ft



D (£1923 per year)

Using the office of National statistics, I can usually project a first "base" valuation of what your property should be worth based on the price you paid for it, the date your purchased it and the improvements you have made.

However 2004 is too long a projection to make while flats have not increased as much as detached houses.

The highest selling price recorded for a flat near you is 21 Garden court at £274,000 in November 2020. I know that prices have increased between 18 and 20% since then and that would project a price between £323,000 and £328,000.  Once again I must emphasise that this price trend has not been fully reflected in flats. Therefore I feel that £325,000 would be the maximum projection using this valuation method. Because of our marketing and selling approach, we have recently sold two properties while achieving 23% more than the 2020 price (£530,000 from £430,000) and 14% more than the 2021 price ( £500,000 from £440,000)

Comparative method

I look first at comparable properties sold recently in the area rather than the ones currently on the market as they tend to be overpriced. If you click on the property address you will see the listing if still available.


Obviously not as appealing to yours but close proximity and a 3 bed flat sold from around £285,000 which gives us a good indication as the rock bottom price expectation.

Currently on the market

What are the properties that you would be competing against?




The Esplanade

Similar to yours but on the first floor or so with a direct sea view. On the market recently with Purplebricks at £315,000.

The Esplanade

Not as desirable position as yours but a spacious 3 bed flat on the market at £295,000

Valuation range

Once again I do believe that flats have not increased in prices as much as detached houses in Frinton-on-sea. If they have, this would project a maximum price of £325,000 for yours and I will use that as my maximum valuation. There is a similar flat on the market at £315,000 but I also believe it is overpriced...time will tell.  Either way it would help you because a superior marketing and exposure would positively showcase your flat as a better proposition

Minimum price: £310,000

Valuation: £320,000

Max valuation: £325,000


With the right marketing, it is imaginable to think that over £325,000 is achievable

As you will see below, the key parts are the price strategies and the marketing to sell the lifestyle and to get the best outcome from all the many great points offered by your property.


Marketing philosophy

Marketing Plan = the right price + the right price strategy+ the best presentation + best promotion = better outcome

The marketing must be the absolute best and use every possible tools to attract the maximum amount of interested parties.



Maximum exposure

In the 21st century, estate agents are also "advertisers" or "marketeers" using the number one portal which is Rightmove. The more people see an "advert" on Rightmove, the more potential buyers are "reached", the more viewing appointments are booked in the same short amount of time, the more competing offers are received within that same time frame and the higher the probability is to sell over the original asking price.

If you click on the picture below you will see the average "reach" for our home sellers over the last month, the last 6 months and the last 12 months.

This is for the whole Tendring peninsula CO13 and CO14 where you live:

It is not actually about "bragging" being at the top of the "leaderboard" but for our home sellers to receive the top exposure. That means nearly 3 times the exposure from the average agent and twice as much as most agents. More importantly this just makes a difference in your capacity to get the best possible price. You will see that your previous agent showed a much lower average exposure.


Price strategy

The valuation is one thing but the price strategy is how to reach the best possible outcome.

A price to entice could well trigger competing offers and a higher accepted offer. We deliver this for about 60% of our sales. Over the last 2 years, going overpriced can yield some results but it can also be counter productive.

Within the strategy you will find variations in order to keep the listing more dynamic as the passing of time is correlated to a decrease in exposure and a lower probability of achieving competing offers over the last asking price.

You can see the profile of a typical listing by clicking on the picture below:

Price strategy 1 ( a price to entice)

We launch with a price tag of "in excess of £315,000" for 3 weeks and if no "proceedable" offer is received, we actually move the price up to £325,000 for another two weeks before price reducing to "in excess of £317,500". and then back to "£325,000"  We can keep rotating every two weeks of finally drop back to £315,000 from £325,000. This has the effect of:

  • Boosting exposure on price reductions
  • Painting a picture that the price is between the 2
  • Makes the listing less stagnant and less likely to attract a lower offer

A 2% price reduction boosts the exposure on Rightmove.

Price strategy 2 

We launch with a price tag of "in excess of £325,000" for 3 weeks and if no "proceedable" offer is received, we price reduce to "in excess of £317,500". and then back to "£325,000"  We can keep rotating every two weeks of finally drop back to £315,000 from £325,000 and follow the first strategy

Price strategy 3 

We launch with a price tag of "£340,000" for 3 weeks and if no "proceedable" offer is received, we price reduce to "in excess of £333,000". and then back to "£340,000"  We can keep rotating every two weeks or finally drop back to £325,000 from £340,000 and follow the second strategy

In your case I have a very high level of confidence to get between £315,000 and £325,000. The second strategy would give us the chance to aim for maybe £330,000 with competing offers. The third strategy would show if we can get £340,000 but the downside is that we may spend the first important first weeks of marketing totally overpriced. I am aware that some agents would be fighting to give you higher valuations but they would under-market your property. If you want to try the higher price, it is up to you.

I have a very high % of success as you may transparently check out on my performance page. These strategies allow 60% of my vendors to sell at or above the original asking price. Another 30% of my vendors will at least achieve a selling price within 3% of the original asking price.


Presentation and promotion

As you would have noticed from my website and/or all the listings on Rightmove, I pride myself for delivering a "high-end" marketing to all the properties I sell and I would deliver the same with yours:

  • Twilight photography
  • Lifestyle photography
  • Unique 360 photography and virtual tour
  • Pro photos
  • Proper floor plan
  • lifestyle description

There is nothing to pay upfront! No sale no fee!

I spend a long time capturing the right pictures and process them, I strongly believe that the best possible presentation will only help to sell better. It is what I call " the slow-in, fast out" strategy or preparation to succeed.

The buyer must fall in love with it so selling the lifestyle goes well beyond selling bricks and mortar.

Once everything is ready, I typically launch a listing between Tuesdays to Thursdays and between midnight and 6am because I have calculated that this gives the absolute best exposure on Rightmove.

All my listings get a "premium listing" for ever and a "featured listing" for at least the first 3 weeks and anytime we price reduce. People cannot buy what they can't see and my philosophy is to provide the highest possible exposure for all my listings, something that I achieve anywhere I list properties and can be measured in Rightmove as you saw above.

"The longer it takes to sell, the harder it gets to sell" and the best exposure and the optimum probability to sell higher (with competing offers) is achieved in the first 3 weeks of marketing ( what I call "plan A").

My philosophy is to give you the best possible marketing that is normally seen with more expensive properties! Your home deserves the best!

You may have seen what we delivered for number 7 Aldrich close, the first and only viewing day happened about 8 days after we first marketed the property on the market, I conducted all the viewings and received competing offers over the weekend. I set the rules in order to extract more from the potential buyers while showing transparency and respect, i.e. I did not want to upset buyers with a less subtle bidding war. Over the weekend we received one offer at £505,000 and one at £525,000, they moved up to £510,000 and £530,000 by Monday evening.

This last bungalow in Frinton-on-sea, we marketed from £500,000 and accepted an offer at £500,000 within 12 days...

This one is Clacton, we listed at £350,000 and accepted an offer at £358,000 within 2 weeks of marketing...

This one  in Great Bromley