Valuation & Marketing Plan
A typical 360 virtual tour
237 Walton road
- How I get to a valuation for your home
- My marketing plan to achieve that price
- My fee structure
Type of home
Council tax band
Last sold in February 2015 for £182,500
C (£1709 per year)
Using the office of National statistics, I can usually project a first "base" valuation of what your property should be worth based on the price you paid for it, the date your purchased it and the improvements you have made.
The property prices have gone up by between 45 to 50% since 2015 and this would mathematically project a price of £275,000. Your property is immaculate and the market is currently very buoyant so we need to look further to fine tune the valuation.
I look first at comparable properties sold recently in the area rather than the ones currently on the market as they tend to be overpriced. If you click on the property address you will see the listing if still available.
Identical to yours and put on the market in March for £315,000 and sold around that price. The market continues to increase in price and there is nothing similar at the moment. This would project a price target between £315,000 and £325,000 and with a better marketing, it should "fly" from £325,000.
Currently on the market
What are the properties that you would be competing against?
Minimum price: £310,000
Max valuation: £325,000
With the right marketing, it is imaginable to think that over £325,000 is a reachable target with a fairly high probability to achieve £330,000
As you will see below, the key parts are the price strategies and the marketing to sell the lifestyle and to get the best outcome from all the many great points offered by your property.
Marketing Plan = the right price + the right price strategy+ the best presentation + best promotion = better outcome
The marketing must be the absolute best and use every possible tools to attract the maximum amount of interested parties.
In the 21st century, estate agents are also "advertisers" or "marketeers" using the number one portal which is Rightmove. The more people see an "advert" on Rightmove, the more potential buyers are "reached", the more viewing appointments are booked in the same short amount of time, the more competing offers are received within that same time frame and the higher the probability is to sell over the original asking price.
If you click on the picture below you will see the average "reach" for our home sellers over the last month, the last 6 months and the last 12 months.
This is for the whole Tendring peninsula CO13 and CO14 where you live:
It is not actually about "bragging" being at the top of the "leaderboard" but for our home sellers to receive the top exposure. That means nearly 3 times the exposure from the average agent and twice as much as most agents. More importantly this just makes a difference in your capacity to get the best possible price. You will see that your previous agent showed a much lower average exposure.
The valuation is one thing but the price strategy is how to reach the best possible outcome.
A price to entice could well trigger competing offers and a higher accepted offer. We deliver this for about 60% of our sales. Over the last 2 years, going overpriced can yield some results but it can also be counter productive.
Within the strategy you will find variations in order to keep the listing more dynamic as the passing of time is correlated to a decrease in exposure and a lower probability of achieving competing offers over the last asking price.
You can see the profile of a typical listing by clicking on the picture below:
Price strategy 1 ( a price to entice)
We launch with a price tag of "in excess of £315,000" for 3 weeks and if no "proceedable" offer is received, we actually move the price up to £325,000 for another two weeks before price reducing to "in excess of £317,500". and then back to "£325,000" We can keep rotating every two weeks of finally drop back to £315,000 from £325,000. This has the effect of:
- Boosting exposure on price reductions
- Painting a picture that the price is between the 2
- Makes the listing less stagnant and less likely to attract a lower offer
A 2% price reduction boosts the exposure on Rightmove.
Price strategy 2
We launch with a price tag of "in excess of £325,000" for 3 weeks and if no "proceedable" offer is received, we price reduce to "in excess of £317,500". and then back to "£325,000" We can keep rotating every two weeks of finally drop back to £315,000 from £325,000 and follow the first strategy
In your case I have a very high level of confidence to get between £315,000 and £325,000. This second strategy would give us the chance to aim for maybe £330,000 with competing offers.
I have a very high % of success as you may transparently check out on my performance page. These strategies allow 60% of my vendors to sell at or above the original asking price. Another 30% of my vendors will at least achieve a selling price within 3% of the original asking price.
Presentation and promotion
As you would have noticed from my website and/or all the listings on Rightmove, I pride myself for delivering a "high-end" marketing to all the properties I sell and I would deliver the same with yours:
- Twilight photography
- Lifestyle photography
- Unique 360 photography and virtual tour
- Pro photos
- Proper floor plan
- lifestyle description
There is nothing to pay upfront! No sale no fee!
I spend a long time capturing the right pictures and process them, I strongly believe that the best possible presentation will only help to sell better. It is what I call " the slow-in, fast out" strategy or preparation to succeed.
The buyer must fall in love with it so selling the lifestyle goes well beyond selling bricks and mortar.
Once everything is ready, I typically launch a listing between Tuesdays to Thursdays and between midnight and 6am because I have calculated that this gives the absolute best exposure on Rightmove.
All my listings get a "premium listing" for ever and a "featured listing" for at least the first 3 weeks and anytime we price reduce. People cannot buy what they can't see and my philosophy is to provide the highest possible exposure for all my listings, something that I achieve anywhere I list properties and can be measured in Rightmove as you saw above.
"The longer it takes to sell, the harder it gets to sell" and the best exposure and the optimum probability to sell higher (with competing offers) is achieved in the first 3 weeks of marketing ( what I call "plan A").
My philosophy is to give you the best possible marketing that is normally seen with more expensive properties! Your home deserves the best!
You may have seen what we delivered for number 7 Aldrich close, the first and only viewing day happened about 8 days after we first marketed the property on the market, I conducted all the viewings and received competing offers over the weekend. I set the rules in order to extract more from the potential buyers while showing transparency and respect, i.e. I did not want to upset buyers with a less subtle bidding war. Over the weekend we received one offer at £505,000 and one at £525,000, they moved up to £510,000 and £530,000 by Monday evening.
This last bungalow in Frinton-on-sea, we marketed from £500,000 and accepted an offer at £500,000 within 12 days...
This one is Clacton, we listed at £350,000 and accepted an offer at £358,000 within 2 weeks of marketing...
This one in Great Bromley