Innovative and Honest

Home Domus 360 has a refreshing, innovative, and honest approach to selling your home.

When you decide to sell your home with Home Domus 360, you'll receive a minimum risk-free investment of £1,000 to craft your bespoke marketing campaign, no sale, no fee and nothing to pay! We spend the time and money to give the best chance to shine.

I'll demonstrate to you where and how much I will invest in your campaign before I start. And you can proceed knowing that if you don't sell your house, then you won't incur any fees from me.

No sale. No fee. No risk. (And I lose my investment).

If you sell below the minimum price promised, you will be paying NO FEE if you indeed choose that option.

We will offer you at least 3 options to choose from:

  • a 1.1% fee including VAT
  • A small fee + performance fee
  • £0 fee + higher performance fee

The variable Performance Fee only applies to the amount gained for you above the promised minimum price or target price agreed.

Truth, Transparency and Deliverability this is what an excellent Estate Agent should be for you!

That way you can be sure that we do not promise you a selling price just to get your business!

Again, don't just take our word for it but check out our performance page where you will transparently see what outcomes were achieved by our home sellers and their verified feedback via the ESTAS reviews


Fee examples versus selling price

With the 3 fee options ( Minimum selling price is £490,000 and Target price is £500,000)

The fee option 1 is a simple 1.1% including vat, that is just over 0.91% without the vat. All agents should be quoting a fee including vat so don't be fooled!

The fee option 2 is 0.3% (vat inc) and a 25% performance fee of what is achieved over £490,000

The fee option 3 is a £0 fixed fee  and a pure 40% performance fee of what is achieved over £490,000

Actual % used may changed depending on how close the target or minimum selling is.

Selling price

Fee Option 1
Fee Option 2
Fee Option 3








Do you want your estate agent to be in your corner?

Will they make sure that:

  1. You sell and complete the transaction?
  2. You sell at a higher price?

Let's look at typical fee structures employed by various estate agent:

National "online" agent

A typical large national just "online" agent will charge a fee around £1,000 payable upfront or deferred ( with interest). Do you think that this type of agent will actually care if you sell or not? Do you think that this type of agent will actually care if you get more or less for your property?

Such an agent will not benefit or no penalty should you sell or not, should you sell higher or lower and by the way they have your money regardless of the outcome.

When they do sell, their customers will have saved money of the agency fee for sure but would they have reached the best "net" selling price?

Will they make sure that:

  1. You sell and complete the transaction?  NO
  2. You sell at a higher price?  NO

Typical estate agent

Whether the agent has a shop or an office, let's take a typical 1% fee with no sale, no fee.

Do you think that such an agent would care if you achieved £10,000 more when they would benefit by only £100?

Or do you rather think they would push for you to accept a lower offer of £10,000 and secure their "no sale, no fee"?

The typical estate agent requires you to sell in order to get paid but have very little incentive to achieve more.

In reality I could show you that most "typical" estate agents only manage to sell about 40% of all properties they are entrusted to sell! It is a pure number game by which the agent will focus on increasing the stock rather than making sure that all their "stock" sells.

From the viewpoint of someone trying to sell, it takes 2.5 agent to usually achieve that final completed sale!

The business model of most typical agent is to spend on their marketing rather than your marketing, meaning that they focus on selling themselves rather than selling your home.

Will they make sure that:

  1. You sell and complete the transaction?  Maybe yes
  2. You sell at a higher price?  NO

Home Domus 360

With a lower basic fee and a higher performance fee, our home sellers will fee that we are directly in their corner because getting £10,000 more will mean several thousands for us as a fee.

Besides if we do not reach the promised minimum selling price, there is no fee at all.

Will we make sure that:

  1. You sell and complete the transaction?  YES
  2. You sell at a higher price?  YES


I want my fee structure to reflect honesty, transparency, and accountability.

Selling a house requires a certain level of investment to achieve the right result. And a performance related fee encourages me to sell above your target price.

My incentive to achieve the best selling price is both double and real:

  • It's 'real' because I don't just list your property at an unrealistic price. Instead, I invest in what I believe to be a highly probable outcome. if I do not reach the minimum price promised, I will charge no Fee!
  • It's 'double' because it's in my interest to (a) achieve the right sale and (b) put more money in your pocket by selling above the promised target price.

I also believe that estate agents shouldn't charge additional tens of thousands of pounds for selling a more expensive property. For instance, why should an estate agent charge £2,500 for selling a £250,000 house, compared to £25,000 or more for a £2.5 million mansion? That is one heck of a difference for what is, in essence, the same task.

My solution to this problem is to correctly assess the price and calculate the probability of selling your house. When we both agree on the required strategy and fees involved, you'll know you have the best possible chance of selling your property at the best price.

For typically more expensive properties I do "cap" or limit the maximum amount that would be due under my performance fee.

Are you ready to schedule a free consultation? I'd love the opportunity to get to know more about you and your home.


**Note: Home Domus 360 is currently not VAT registered, so you also save on the VAT.