Innovative and Honest

Home Domus 360 has a refreshing, innovative, and honest approach to selling your home.

When you decide to sell your home with Home Domus 360, you'll receive a minimum risk-free investment of £1,000 to craft your bespoke marketing campaign.

I'll demonstrate to you where and how much I will invest in your campaign before I start. And you can proceed knowing that if you don't sell your house, then you won't incur any fees from me.

No sale. No fee. No risk. (And I lose my investment).

If you sell below the minimum price promised, you will have no fee to pay!

If you sell up to our agreed Target Price, then you only pay a fixed Marketing Fee, agreed in advance.

But, if you sell above our agreed Target Price, then you pay a fixed Marketing Fee, plus a variable Performance Fee. 

So, the fee structure is as follows:

Agency Fee = Fixed Marketing Fee + Variable Performance Fee

And the variable Performance Fee only applies to the amount gained for you above the promised Target Price.

Truth, Transparency and Deliverability this is what an excellent Estate Agent should be for you!

Clarity

Let's look at some examples of how the fee structure works with these three scenarios.

Scenario 1

Your home is valued at £500,000. You receive a risk-free investment of £2,000 from me to create your bespoke marketing campaign and agree to the total marketing fee of £4,000 when you sell, plus a 10% performance fee of the amount gained from selling over the target price of £500,000.

After three weeks of marketing, you accept an offer of £525,000, which is £25,000 above your target price.

Here's how the fees would look:

  • Marketing Fee = £4,000
  • Performance Fee = 10%(£25,000) = £2,500
  • Agency Fee = Marketing Fee + Performance Fee = £6,500

In this example, your agency fee (in variable terms) is 1.24% of the final price. But if you had only sold at the target price of £500,000, then your final fee would have been limited to the marketing fee of £4,000, which equates to 0.8% of the sale price.

Scenario 2

Your home is valued at £2.4 million. You accept our investment of £5,000 to create your bespoke marketing campaign and agree to a final marketing fee of £15,000 when you sell, plus a 10% performance fee of the amount gained from selling over the target price of £2.4 million.

After 90 days on the market, you sell your home for £2.5 million, which is £100,000 above your target price.

Here's how the fees would look:

  • Marketing Fee = £15,000
  • Performance Fee = 10%(£100,000) = £10,000
  • Agency Fee = Marketing Fee + Performance Fee = £25,000

In this case, your agency fee (in variable terms) is 1% of the final price. Had you only sold at the target price of £2.4 million, then your final fee would have been limited to the marketing fee of £15,000, which equates to 0.625% of the sale price.

Scenario 3

Your home is valued at £240,000. You accept our investment of £1,500 to create your bespoke marketing campaign and agree to our minimum marketing fee of £3,000 when you sell, plus a 10% performance fee of the amount gained from selling over the target price of £245,000.

After 16 days on the market, you accept an offer of £250,000, which is £5,000 above your target price.

Here's how the fees would look:

  • Marketing Fee = £3,000
  • Performance Fee = 10%(£5,000) = £500
  • Agency Fee = Marketing Fee + Performance Fee = £3,500

In this case, your agency fee (in variable terms) is 1.40% of the final price. If you'd only achieved a sale price of £245,000, then your final fee would have been limited to the marketing fee of £3,000, which equates to 1.22% of the sale price.

I want my fee structure to reflect honesty, transparency, and accountability.

Selling a house requires a certain level of investment to achieve the right result. And a performance related fee encourages me to sell above your target price.

My incentive to achieve the best selling price is both double and real:

  • It's 'real' because I don't just list your property at an unrealistic price. Instead, I invest in what I believe to be a highly probable outcome. if I do not reach the minimum price promised, I will charge no Fee!
  • It's 'double' because it's in my interest to (a) achieve the right sale and (b) put more money in your pocket by selling above the promised target price.

I also believe that estate agents shouldn't charge additional tens of thousands of pounds for selling a more expensive property. For instance, why should an estate agent charge £2,500 for selling a £250,000 house, compared to £25,000 or more for a £2.5 million mansion? That is one heck of a difference for what is, in essence, the same task.

My solution to this problem is to correctly assess the price and calculate the probability of selling your house. When we both agree on the required strategy and fees involved, you'll know you have the best possible chance of selling your property at the best price.

Are you ready to schedule a free consultation? I'd love the opportunity to get to know more about you and your home.

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**Note: Home Domus 360 is currently not VAT registered, so you also save on the VAT.