First fee option Fee transparency Very simply 1.1% including VAT Next fee option Second fee option Fee transparency Smaller fixed fee + a performance fee which is typically 10% of what is achieved over the agreed target price

For example: Home target price is £500,000
Should we sell at £515,000 our fee would be a fixed fee of £4,000 + £1,500 (10% of £15,000) = £5,500

Should we sell at £500,000 our fee would only be £4,000
Next fee option
The third fee option Fee transparency Pure performance fee!
Typically a higher % of what is achieved above the promised minimum selling price

Example: A £500,000 home with a promised minimum selling price of £490,000 and a performance fee of 30%
Should we sell at £510,000 the fee is £6,000
Should we sell at £500,000 the fee is £3,000
why this philosophy?
Pure incentive = better performance Core philosophy With a typical 1% fee, do estate agents have a real incentive to deliver an extra £10,000 for £100 more? Do estate agents care even if they fail to reach the price they promised by £10,000 and miss out on £100?
We care to deliver the minimum price promised otherwise we will not be paid.
We care to aim for a higher target price because we also want to be paid more while we get you more...
Back to Fee option 1

First fee option Fee transparency Very simply 1.1% including VAT Next fee option Second fee option Fee transparency Smaller fixed fee + a performance fee which is typically 10% of what is achieved over the agreed target price

For example: Home target price is £500,000
Should we sell at £515,000 our fee would be a fixed fee of £4,000 + £1,500 (10% of £15,000) = £5,500

Should we sell at £500,000 our fee would only be £4,000
Next fee option
The third fee option Fee transparency Pure performance fee!
Typically a higher % of what is achieved above the promised minimum selling price

Example: A £500,000 home with a promised minimum selling price of £490,000 and a performance fee of 30%
Should we sell at £510,000 the fee is £6,000
Should we sell at £500,000 the fee is £3,000
why this philosophy?
Pure incentive = better performance Core philosophy With a typical 1% fee, do estate agents have a real incentive to deliver an extra £10,000 for £100 more? Do estate agents care even if they fail to reach the price they promised by £10,000 and miss out on £100?
We care to deliver the minimum price promised otherwise we will not be paid.
We care to aim for a higher target price because we also want to be paid more while we get you more...
Back to Fee option 1

Innovative and Honest

Home Domus 360 has a refreshing, innovative, and honest approach to selling your home.

When you decide to sell your home with Home Domus 360, you'll receive a minimum risk-free investment of £1,000 to craft your bespoke marketing campaign.

I'll demonstrate to you where and how much I will invest in your campaign before I start. And you can proceed knowing that if you don't sell your house, then you won't incur any fees from me.

No sale. No fee. No risk. (And I lose my investment).

If you sell below the minimum price promised, you will be paying NO FEE if you indeed choose that option.

We will offer you at least 3 options to choose from:

  • a 1.1% fee including VAT
  • A fixed fee + performance fee
  • £0 fee + higher performance fee

The variable Performance Fee only applies to the amount gained for you above the promised minimum price or target price agreed.

Truth, Transparency and Deliverability this is what an excellent Estate Agent should be for you!

That way you can be sure that we do not promise you a selling price just to get your business!

Again, don't just take our word for it but check out our performance page where you will transparently see what outcomes were achieved by our home sellers and their verified feedback via the ESTAS reviews

Special offer for properties in CO13 and CO14

Up and until June 30th our full services is available for half of the fee structure above:

  • a 0.55% fee including VAT
  • Half of A fixed fee + performance fee
  • Half of £0 fee + higher performance fee

It would very simply be half the fee of the example illustrated below.

Fee examples versus selling price

With the 3 fee options ( Minimum selling price is £490,000 and Target price is £500,000)

The fee option 2 is typically a rounded down fixed fee which is £4,500 in this example and a 10% performance fee of what is achieved over £490,000

The fee option 3 is a £0 fixed fee  and a pure 40% performance fee of what is achieved over £490,000

Selling price

Fee Option 1
Fee Option 2
Fee Option 3

£490,000

£5,390
£4,500
£0

£500,000

£5,500
£5,500
£4,000

£510,000

£5,610
£6,500
£8,000

Accountability

I want my fee structure to reflect honesty, transparency, and accountability.

Selling a house requires a certain level of investment to achieve the right result. And a performance related fee encourages me to sell above your target price.

My incentive to achieve the best selling price is both double and real:

  • It's 'real' because I don't just list your property at an unrealistic price. Instead, I invest in what I believe to be a highly probable outcome. if I do not reach the minimum price promised, I will charge no Fee!
  • It's 'double' because it's in my interest to (a) achieve the right sale and (b) put more money in your pocket by selling above the promised target price.

I also believe that estate agents shouldn't charge additional tens of thousands of pounds for selling a more expensive property. For instance, why should an estate agent charge £2,500 for selling a £250,000 house, compared to £25,000 or more for a £2.5 million mansion? That is one heck of a difference for what is, in essence, the same task.

My solution to this problem is to correctly assess the price and calculate the probability of selling your house. When we both agree on the required strategy and fees involved, you'll know you have the best possible chance of selling your property at the best price.

Are you ready to schedule a free consultation? I'd love the opportunity to get to know more about you and your home.

  GET IN TOUCH  

**Note: Home Domus 360 is currently not VAT registered, so you also save on the VAT.