FAQ's

Why yet another Estate Agent? Why us?

My name is Florent Lambert, and I want to change the way you sell your house. I want to make it a unique, enjoyable, honest, transparent, and efficient experience.

Why us?

  • I'd like you to have a pleasurable experience if you buy or sell through our services.
  • I'd like you to achieve a successful sale that's over 100% of the correct original promised price in the shortest time possible to help you move on smoothly and swiftly.
  • I'd also like your buyers to confidently buy a house through Home Domus, knowing they'll acquire a beautiful home at the right price.

But I'm sure you've heard all that before, right?

I believe that the estate agency industry is in trouble simply because it fails to deliver what the customer expects.

Your typical agent is quite awful. There aren't enough good ones and only a few provide an excellent service.

  • They all claim to be different and be the best.
  • They even pretend to have buyers just waiting for your property.
  • They talk the talk, but do they walk the walk?

Most agents list properties, push for price reductions, and fail to sell 25-40% of their stock.

My aim is not just to be good, or even very good, but simply excellent.

And that's only possible by placing you, the customer, first. After all, this is about you and your home.

It's where the "bespoke" in our "bespoke estate agency" comes in, as I take the time to understand who you are and what you want from us before I craft a bespoke marketing plan around you.

Why "360"?

Sure, I like to adopt new technologies, and I have this fantastic Bespoke 360 Tour that I provide as standard with all our listings. But beyond this, I also have a 360-degree approach to my whole business where I keep an open-minded attitude and question every aspect required to deliver an excellent service.

Thinking outside the box is great, but being outside the box is better!

Why Home Domus 360?

Would you like to know more? Then it's time to schedule your free consultation, as we'd love the opportunity to get to know more about you and your home.

Because we calculate the right price using our unique triangulation method.

Without that:

  • We would not achieve over 102% of the asking price in record time.
  • We would proudly announce our many price reductions and eventually sell below 95% of the original marketed price, like your typical estate agent.
  • Half our vendors would eventually lose faith, not sell, and seek another agent.

Upon our free consultation, we'll give you our full price analysis report, which includes a comparative method and a quantitative one. Valuing a house as an asset is not a precise science: there are lots of factors to consider like the location, the style, the size, the time of the year, the market conditions, and so on. We'll guide you by showing the historical price trend for your location and highlighting the competition your house is likely to face.

Our unique approach is to triangulate three different methods to increase the precision of our valuation.

Unlike most agents, we don't overprice your property to gain your business. We'll advise you to use an attractive price designed to entice rather than an inflated price created for successive reductions. This is a crucial point that is often overlooked as it appears counterintuitive: you are likely to sell at a final higher price with a lower attractive initial asking price.

We always give two prices: an estimated market price and a target price.

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

Our transparent fee structure is available on our website. We don't position ourselves as having the lowest fees, as we can demonstrate that we're more likely to reach a higher net selling price for your house (including our fee) compared to other estate agents.

However, we believe in accountability and responsibility.

We're responsible for preparing the correct valuation rather than pulling a set of figures out of a hat to please you and make you sign. Once the sale is complete, we charge a fixed fee to cover our "investment" plus a percentage of what we achieve over the agreed target price.

We believe in deliverability: If we don't sell, we don't earn any selling fee, and we lose our investment.

We also believe that estate agents shouldn't charge additional tens of thousands of pounds for selling a more expensive property. For instance, why should an estate agent charge £2,500 for selling a £250,000 house, compared to £25,000 or more for a £2.5 million mansion? That is one heck of a difference for what is, in essence, the same task.

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

You wouldn't sell a Ferrari in a second-hand car supermarket with poorly taken pictures on a mobile phone, chipped wheels, dirty (or damaged) bodywork, and so on, would you?

Likewise, your home is your castle and probably your most expensive asset, so why would you trust a typical estate agent to sell it?

With Home Domus 360, you reach a higher net selling price for your home because you're getting an accurate, honest valuation, plus you're benefiting from real investment to produce the right exquisite marketing.

Correct Valuation + Correct Marketing = Correct Outcome

We invest in your future to achieve the correct outcome.

On average, we achieve over 102% of the asking price in under 43 days. Other agents take over 150 days to reach about 95% of the asking price, and that's after they've reduced it 2 or 3 times. (These figures are correct in the postcodes and price range where we are selling properties.)

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

We love that question, as we love asking the same of other agents…

Where shall we start?

- We are not your typical Estate Agent. We bring a different approach from our previous professional background. For example, Florent spent 28 years trading in the commodities market using his unique valuation tools and trading applications for some of the largest investment firms in the world. No other estate agent in the country can match that.

- We offer a personal consultation where we listen to your needs and establish what YOU want.

- We prepare a bespoke marketing strategy that we present to you in writing.

- Our pricing structure and philosophy are unique.

- We don't rush the marketing of your home. Usually, we take 2 to 3 weeks before launching the property on the market.

- We only use an excellent Professional Photographer for all our properties, regardless of the target price or fee structure.

- We provide a bespoke 6K resolution 360 Tour, 100% made in-house and tailor-made for your property.

- Not only is our photography professionally done, but we go to great lengths to portray the house with lifestyle staging. Plus, it goes without saying that each property is cleanly presented.

- We are the only estate agent to add “lifestyle scenes” to our 360 Tours including the area around the property, plus sunset and twilight panoramas.

- We design bespoke brochures that are professionally printed and include striking twilight photography and our own unique romantic and emotive description of your property.

- We have the best selling record in Essex and we intend to keep it up.

We will give you an assessment based on our own specially calculated statistics using Rightmove taking into account your property, the price, the location, and the season. On average, a property in the Colchester area takes about 152 days to sell (subject to contract). Please note that this figure may vary depending on many factors, and some agents tend to overprice, under market, and take longer to sell.

Our bespoke marketing already demonstrates that we attract a far higher level of exposure for the properties in our care.

Rightmove research shows that their “featured” property listing attracts over 100% increase in Rightmove viewings figures. But our “Home Domus” total marketing package is currently outputting well over 200% increase in the same Rightmove viewing figures. Which places us in top position since we launched our very first property on May 9th, 2018 for all prices and all 'CO' postcodes.

We cannot promise to find you a buyer quickly, but we can guarantee to do much better than your average statistics.

Our positive strategy is to find a buyer in 80 days: that comprises 21 days preparation before going live on Rightmove and then 59 days to find a buyer.

On average, we currently achieve a "Sold (STC)" in 26 days for properties not marketed by another agent previously.

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

We have a whole section about this on the website, but my first advice is to ask your current agent to stop all marketing now irrespective of their contract length or notice period. Stop the bleeding now!

The chances are that your property is now just sitting on Internet portals without many daily views – it has passed its “sell by date”. Like yourself, your property needs a rest. We'd advise taking a one-month break for every six months you've been on the market. During that time you may decide to choose a new estate agent. But more importantly, you need to change the whole marketing – it needs to be the best it can be, and it needs to be fresh.

Ideally, your property needs to come back on the market with a new price, but the same answer as above applies if you think about reducing it. Okay, so you decide to lower the price, but what is the current agent going to do better to improve your chances of selling?

If you want to reduce the price, you should take a break and come back fresher with a more attractive price. Then you're more likely to not only attract old interests but more importantly, new ones – as long as you update your marketing.

What you should do is talk to us of course 🙂

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

First of all, we need to organise an EPC and follow the strict guidelines about identity checks.

Secondly, we won’t be able to provide our highest quality marketing immediately. We strongly advise anyone to give us the time to prepare to succeed.

“Failing to prepare, is preparing to fail.”

But if you insist, we know lots of agents who will be prepared to take pictures with a mobile phone or compact camera while you sign their 20-week contracts.

So the short answer, if you want to do it right is, "No, sorry."

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

We currently have a standard 12-week contract and a 2-week notice period. We invest a lot of money upfront to achieve our high-level marketing, and we'd like the chance to harvest our exceptional efforts since the initial three weeks are spent off-market. Also, we only sign contracts with "Sole Agency" or "Sole Selling Rights" terms.

However, we are in the process of fine-tuning our agency terms so we can offer vendors the choice of 2, 4, 6, 8, 10 or 12-week contract. Besides, it's highly likely that we'll have sold your property in 6 weeks – 3 weeks of preparation + 3 weeks of marketing.

In the meantime...

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.

Great question that should be asked of all Estate Agents!

It's quite clear that if you spend £849 with the Purplebricks online DIY option, they won't spend £849 on your listing. They are actually very honest about what they provide for your money.

And so are we!

We'll spend a minimum of £785 delivering our bespoke marketing package, including our Pro Photography, 360 Tour, Brochure, Floor Plan, and Bespoke Board. We'll also spend a minimum of £515 on advertising your listing – Premium and Featured Listing + Mag Advertising.

The total is a minimum of £1,300 directly spent to maximise the chances of selling your property at the optimum price. Furthermore, we will solely conduct all viewings, something that the Purplebricks DIY option quantifies at £300.

For instance, we would spend a minimum of £1,500 for a typical property priced between £250,000 and £330,000, and we would charge a minimum marketing fee of £3,000 when we sell.

For a 7,000 sq. ft. mansion requiring a lot more preparation and a different type of promotion, we would spend a minimum of £3,000 on our bespoke marketing plus a minimum of £2,000 on the advertising budget. So our total marketing fee would be 15,000.

Why should you ask other agents that question?

Because if they don't spend the right amount of money to produce the right marketing, your house won't sell itself.

Because if they don't spend the right amount of money, it might be a sign they don't have much confidence in achieving the sale for you.

For them, it is just a listing. So maybe you shouldn't have much confidence in them selling your house?

For us, it is an investment, and we need to deliver the optimum result for you!

Isn't it about time you scheduled your free consultation? We'd love the opportunity to get to know more about you and your home.